8 key components of a social media ministry

How to know if your church even has one!

At the heart of Christian ministry is servitude. The humble sacrifice of your life for a greater passion and purpose involving two core target groups: serving those who are not yet part of God’s Kingdom and serving those who are.

Jesus exemplified Christian ministry throughout his public career. What we find is Jesus reaching out to the hurting world and meeting their needs both physically (feeding thousands, healing the sick, etc.) and spiritually through the preaching of God’s Kingdom. In other words Jesus exemplified God’s Kingdom message in both words and deeds. Beyond that Jesus spent a good part of his time cultivating his faith-community.

Components of a standard ministry

Over the centuries the Church has nearly perfected Christian ministry. Through clever strategy building we’ve set up ministries that have several key components designed to meet certain outcomes. The standard components of Christian ministry are:

  • Find a leader with a passion to serve in a particular area.
  • Build a team (usually of volunteers) to work with the leader on the ministry.
  • Come up with content and tools that fill the ministry with substance.
  • Create a schedule so that the people the ministry is trying to minister to can have an expectation, see consistency and learn to trust the ministry.
  • Promote the ministry through bulletin inserts, posters, verbal announcements, overhead and word of mouth.
  • Implement the ministry on a consistent basis – again, to build trust and see results.
  • Track results and growth – through things like taking attendance, tracking baptisms, counting mouths fed, etc.
  • Tweak the ministry as necessary to improve results.

This developed approach has served the Church well. I’ve encountered very few churches that would look back on its ministry strategy and say, “That’s not Christian ministry. That’s too precise. Where’s the space for the Holy Spirit to move? That method seems too promotional, too… rigid. Let’s wing it.” Even the Apostle Paul had a strategy for his ministry (yet he remained open to direction from the Holy Spirit as is the case with his visit to Philippi in Acts).

Today one of the most powerful ministries a church can launch is in the digital space. There can be little doubt that the apostles and great leaders of the church would be all over social media, leveraging it for God’s Kingdom. After all, God’s people are a people with a message and social media is the most powerful communication technology ever invented. It’s like as if social media was made for the Church.

8 components of a social media ministry

So let me ask you this: does your church have a social media ministry?

Before you answer let me clarify by saying what I’m not asking. I’m not asking if your church has a Facebook account. I’m not asking if it’s on Twitter or Instagram. I’m not asking if it has a website or if you upload your sermons to YouTube. I’m asking does your church have a full-fledged Social Media ministry?

Read over the standard components of a typical Christian ministry and ask yourself if your church has invested the same energy into social media as it has its other ministries.

Here’s that list of components again, this time slightly modified.

1. Passionate Leader: Is there a person with a passion for social media in your church who is leading your digital ministry?

2. Passionate Team: Is there a team in place who is working with the social media ministry leader?

3. Content Developed: Is content created and being created and are tools being utilized to fill the social media ministry with substance?

4. Schedule Setup: Is there a schedule in place for consistency that builds trust for the ministry’s target audience?

5. Promotion: Is the church’s social media ministry being promoted through bulletin inserts, posters, verbal announcements, overhead and word of mouth?

6. Implementation: Is the ministry being implemented on a consistent basis?

7. Tracking: Is the social media ministry tracking it’s growth and results?

8. Assessing: Is it being assessed and tweaked as necessary to improve results?

When Paul writes, “I have become all things to all people so that by all possible means I might save some” in 1 Corinthians 9:22, I’m convinced that what he means is that his strategy is to find out where the people are, find out about their needs, their struggles, their joys and sorrows, and to identify with them. In other words, he meets them where they are so that, as the next verse says, “I do all this for the sake of the gospel, that I may share in its blessings.”

It today’s world it is hard to imagine following Paul’s example without leveraging social media. The ministry opportunities are endless and with a little creative juices a local church can do powerful things for God’s Kingdom if only it would launch a full fledge social media ministry?

Question: What is your biggest challenge with running a social media ministry? You can leave a comment by clicking here.