I’m going to be straight with you, social media is hard work. It takes consistency. It takes patience. It takes time. It takes creativity. It takes effort. And it’s no one-person job.
I’ve seen it happen before. In fact, I’ve been there. Energetic and passionate people burnt out and ready to quit because he or she is running all four-cylinders in an eight-cylinder vehicle.
That’s what happens when a church places it’s social media ministry on the shoulders of one person, and then tells them to go make it a success. It’s an impossible request and it’s the fastest way to lose good people.
Sure tools like Hootsuite and Bufferapp exist to make the job easier. But the task of creating or creating and curating content on a regular basis is too much. The job is never-ending. Frankly, if your church has taken social media seriously, then I’m not exaggerating when I say that the person who heads up it (if they’re pouring themselves into it), is probably busier than everyone else on your team.
That is, unless, a team is put into place to share the load.
The Lesson Moses Learned
This reminds me of the story in Exodus 18 where Moses wakes up in the morning and begins his daily routine of sitting as judge over the people who gathered around him. They stood there all day waiting for their turn to have a case solved. This went on all day, from morning to evening, without break.
When Moses’ father-in-law saw this he knew there was a disaster waiting to happen and had to speak some sense into Moses.
“What is this you are doing for the people? Why do you alone sit as judge, while all these people stand around you from morning till evening? … What you are doing is not good. You and these people who come to you will only wear yourselves out. The work is too heavy for you; you cannot handle it alone.”
He goes on to advice Moses to bring a team of able people together, teach them what to do and how to do it and then let them to their thing.
Suggested Team Strategy
For your social media ministry to work without running the risk of burning out the key people who are passionate about it, you need to put together an able team. Here’s an outline of what that might look like:
Website: Who is going to make sure the website is properly maintained? This is a big job of itself. The person responsible for this should not be expected to maintain other social media platforms.
Facebook: Who is responsible for keeping Facebook current? This person should curate from a variety of sources. They should be in contact with the person overseeing the website and move the websites content to Facebook.
Other: Who is responsible for maintaining an active Instagram and Twitter account? These people can create content through tweet updates and images taken with smartphones and tablets on the spot, which can be shared to Facebook.
Email: Who is overseeing the church’s e-newsletter? This person should be pulling content from the church’s bulletin, website and social media sites into one place that is sent to it’s email list weekly.
Remember this is just a suggested team play-strategy. The key point to note here is that the social media responsibilities are split up among various members of a team and overseen by one key passionate person.
Benefits for the Ministry
When Jethro gave Moses his advice he wasn’t just thinking about Moses. He was also thinking about the people Moses was ministering to. Listen to what Jethro says the benefits will be if Moses put a team together:
“That will make your load lighter, because they will share it with you. If you do this and God so commands, you will be able to stand the strain, and all these people will go home satisfied.”
The person overseeing the ministry “will be able to stand the strain” and the people who are being ministered to will walk away satisfied. In other words, having a social media team in place not only makes the ministry easier it also makes it more effective.
Question: Does your social media ministry have a team in place? How does it strategize for maximum results? You can leave a comment by clicking here.