Why Content Consistency Matters More Than You Think

Consistency over Frequency

I’ve been using social media in one form or another since about 2003. But I really got into it around 2007 when I opened my Facebook page and in 2009 I began my first semi-serious blog. Since then I’ve learned two very important lessons: 1) without consistency you cannot have impact, 2) being consistent is hard work.

Here’s what I’ve noticed about posting on social media. When I post on a regular and consistent basis my interactions go up, my followers go up, an my reach goes up.

And I’ve noticed the exact opposite is true. When I post sporadically and occasionally my reach drops, people unfollow me and nobody engages with my content.

In other words, providing consistent content increases your influence while posting inconsistently decreases your influence.