In the previous post I wrote about 3 reasons why your church should invest in its social media ministry. Today I’m going to talk about 4 ways you can invest money in your social media ministry.
A few years ago churches (and businesses) saw social media as a free ride. A “blast’er past her” marketing tool. (You know, “blast” out your announcements to anyone who will listen.) I’ve talked before about the dangers of using social media like a bullhorn.
But my point here is that if you want to have real impact, you need to be willing to invest in at least a little bit of money into your social media ministry. And if you’re not sure where to start, here’s a few suggestions.