February 2, 2016
February 2, 2016
If you had to choose to devote your energy, your money and your ministry efforts to either Facebook, Twitter or Instagram, but you could only choose one, which would it be?
For most people there’s no contest. Facebook is the obvious choice.
After all, Facebook is the biggest social media platform in the world with by far the most active users. And unlike Twitter and Instagram which use the impersonal “Follow” terminology, Facebook prefers using the term “Friend.”
And Facebook is a place for families and friends to stay connected. It’s a place where people share ideas and share their lives. The Groups, Pages and Events features help build community.
For all of those reasons, choosing Facebook is a no-brainer, right?
And so you’d think it’s the perfect platform to invest your ministry into if you want to have a far-reaching impact, right?
That’s not true anymore.
Welcome to Season 1, Episode 01 of Inspire, a podcast for Christian leaders online and those who aspire to be one. In this episode I offer 10 tips to help you have the greatest impact for your mission, your ministry or your church with Facebook.
Last year it was reported that the average organic reach of a post from a Facebook Page was somewhere between 3-6%. What that means is only about 3-6% of the people who said they want to see your content on Facebook, are actually seeing that content. “Organic reach” refers to “unpaid” reach. In other words, how many people saw your post without you having to pay for them to see it. And in February 2014 Facebook announced that we can expect that number to “approach zero in the foreseeable future.”
Well, fortunately for you, there are ways to circumvent this system and grow your organic reach and engagement just by following these 10 simple but strategic steps.
Facebook can be an unsafe place to be. It is riddled with bullying, harassment, and sexual content including nudity. But Facebook is also a family site. It’s where kids and parents and grandparents all go to connect, schedule family Christmas gatherings. and stay in touch. So how can we make Facebook a safer place to be?
I’m going give you the top three actionable ways you can help to make Facebook a safer place for your family, friends and community.
Gone are the days when people would pay first, then receive. In social media in particular, people will invest time, money, emotions, energy, whatever, only after they’ve received. Which is why we can’t treat social media like an events flyer.
If all we do is invite people to our events, they’ll just begin to ignore us and hide our requests, and maybe even block us all together.
Social media is all about giving. You have to give before you can expect to receive from people in the social media world. And the reason is simple: it’s about building trust. It’s about investing in the lives of the people around you. It’s about showing that you genuinely care for them. It’s about showing that you are not motivated solely by self-interest. It’s about relationship.