Facebook or Twitter? Where Should Your Ministry Focus?

Why your ministry should focus more on Twitter

If you had to choose to devote your energy, your money and your ministry efforts to either Facebook, Twitter or Instagram, but you could only choose one, which would it be?

For most people there’s no contest. Facebook is the obvious choice.

After all, Facebook is the biggest social media platform in the world with by far the most active users. And unlike Twitter and Instagram which use the impersonal “Follow” terminology, Facebook prefers using the term “Friend.”

And Facebook is a place for families and friends to stay connected. It’s a place where people share ideas and share their lives. The Groups, Pages and Events features help build community.

For all of those reasons, choosing Facebook is a no-brainer, right?

And so you’d think it’s the perfect platform to invest your ministry into if you want to have a far-reaching impact, right?

Wrong.

That’s not true anymore.

Gift “The Ultimate Self-Publishing Course” To Someone

f4af85ae-7623-45d9-a388-5a38c75767fcWe all know someone who dreams of being an author. So why not send them a digital gift card for the Ultimate How To Self-Publish Like A Pro course, post-dated for December 25?

CLICK HERE FOR THE SPECIAL PRICE: $67 (78% off $297)

Here’s how to send this course as a digital gift certificate for Christmas:

Step 1: Click Here to buy the course at the Special Price

Step 2: Select “More Options” then select “Gift This Course”

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Step 3: Enter the name and email address of the person you’re sending it to. Select the date and post-date the Gift Certificate to be delivered to their email box on December 25 (or any date you want it to be delivered. Select “Proceed to Checkout.”

https://www.udemy.com/ultimate-self-publish-course/?couponCode=Coupon67

 

Step 4: Pay for the course with Paypal or your credit card.

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Step 5: Done! The digital gift card will be delivered on December 25th and they’ll have immediate access to the Ultimate How To Self-Publish Like A Pro course.

If you have a ministry or want to launch a public speaking career or feel called to get a message out, this course is an absolute must.

BUY IT NOW! – 78% OFF

What the Terrorists Don’t Realize

When they strike they win in a small way, and lose in an epic way. They win because for a moment – just a moment – they strike fear into the hearts of people around the world.

But they fail in an epic way because before the smoke of their cowardly actions settle the world has come together in solidarity. Their evil is a uniting force. And the terrorist is seen not as a hero of Allah – as his delusional mind imagines – but rather the toe jam, the gunk, the scabies of the earth.

Yet these parasites who define, embody and give evil a face – even though they hide behind black hoods like the cowards they are – are nonetheless, and for reasons beyond comprehension, loved by God.

When You Write A Book, Everything Changes

How to have impact that lasts

I have a friend who wanted to start a business teaching about social media safety to schools, at community centres, campgrounds and churches. A part of his strategy to launch his business and ministry was to self-publish a book. And what a strategy that was! Just listen to this…

One day I was attending a church meeting where the subject of social media came up and people were debating the pros and cons of how involved the church should be. Then an elder piped up with this suggestion:

“We should get Ryan to come in and speak to us. He wrote a book!

The way he said it with such force struck me as mildly amusing.

Never mind that my friend’s book is self-published. Never mind that anybody can do it.

The fact is, my friend wrote a book”.

And that fact alone established enough instant authority in the minds of people that doors in schools, churches and throughout the community began to swing wide-open for speaking engagements and to extend his influence.

And that’s what being a published author can do for you.

Sure you have influence when you blog and can become an authority to some extent. Sure if you’re a preacher, missionary, evangelist, you can influence people. But even today, in 2015, there is no better way to show yourself as an authority in your particular area than to publish a book.

And the good news is, publishing a book has never been easier and more affordable than it is right now.

Take Jim’s Book, For Example

Recently my friend Jim wrote a series of blog articles called Jesus Trek and he asked me if I can help him get it published.

Sure, I said.

So I went to work.

It took about a week.

It cost him not a dime (literally, zilch, zero, nada).

And today you can buy his book on Amazon (Click here to check that out), and can even get it in your local bookstore if you want.

Self-Publish Like A Pro

Jim’s request wasn’t unusual for me. I get lots of people coming into the bookstore that I own asking me how to get their book published.

So I’m thrilled to announce a webinar I’m holding called “How To Self-Publish Like A Pro.”

Why Christians, of all people, need to be Platform Builders

And Why I'm A Platform Builder

In a recent article, Christianity Today contributor (and thus, platform user) Martin Saunders wrote a piece titled, “Platform: why a culture of self-promotion threatens to throttle the church.” The article takes aim at former CEO of Thomas Nelson, Michael Hyatt, and the influence of his book: “Platform: Get Noticed in a  Noisy World.”

In the article Saunders writes:

“… my nagging concerns about Christian platform culture have slowly escalated. I’ve watched as self-promotion among leaders, speakers and writers has gone from a sin of pride to an act of apparent necessity.”

Saunders thinks that platform building for Christians is all about making Jesus “more famous,” which he correctly calls out as not being right, but judgingly assumes that that is the motive behind Christian platform building.

So on that note he quotes Mark 9:35 about how we are called to be “last” and to be “servants to all” (as if to assume that platform building isn’t about serving!).

Saunders, it seems, is frustrated because though he wrote on this before, nothing changed. Why aren’t people listening to me and doing what I said? he’s wondering. I mean, if Martin Saunders wrote for change on this subject, why hasn’t the culture simply changed?

“I wrote a couple of articles on this a few years ago, and lots of people sagely nodded in agreement. Nothing changed though, in fact platform culture has become more entrenched in the modern church.”

So this time it’s no more mister nice guy. Saunders is throwing the gauntlet down, or rather, throwing “open the window” (presumably it’s high up, probably so that his message can get noticed in a noisy world…):

“Stop! This is ludicrous!”

He goes on to quote Paul in Philippians 1, that “To live is Christ, and to die is gain.”

Then Saunders writes this:

“We need leaders who genuinely prefer one another; who seek to build each other up rather than jostle for position. And when some of us find ourselves in positions of influence, we have to continually guard ourselves against pride and abuse of position. One of the best ways of doing that is for leaders to surround themselves with people to whom they’re genuinely accountable; friends who will tell them when they’re starting to believe their own hype or get competitive, and to whom they’ll actually listen.”

And he’s right, 100%. But what’s that got to do with platform building? It seems to me that paragraph serves to judge the motives of platform builders. As if to say, if you’re building a platform you don’t “genuinely” prefer one another. As if by platform building, leaders are by default jostling each other for positions rather than working together for God’s Kingdom.

4 Ways You Can Invest Your Money In Social Media

Church, Money, Social Media - Part 2

In the previous post I wrote about 3 reasons why your church should invest in its social media ministry. Today I’m going to talk about 4 ways you can invest money in your social media ministry.

A few years ago churches (and businesses) saw social media as a free ride. A “blast’er past her” marketing tool. (You know, “blast” out your announcements to anyone who will listen.) I’ve talked before about the dangers of using social media like a bullhorn.

But my point here is that if you want to have real impact, you need to be willing to invest in at least a little bit of money into your social media ministry. And if you’re not sure where to start, here’s a few suggestions.

3 reasons your church should invest money in Social Media

Church, Money, Social Media - Part 1

Jesus said where your heart is, there your treasure will be also (Luke 12:34). And that means the reverse is also true: where you put your treasure says a lot about where your heart is.

So here are three reasons why your ministry or church should invest some of its treasure into social media.

3 HUGE ways small Churches can Innovate

Cutting edge on a low budget

Despite traditional barriers like tight budgets and few (if any) paid staff, small and midsize churches have greater opportunities to innovate today than ever before.

So here are 3 huge ways small or midsize churches can innovate:

1. Live video-based Bible Studies

With Google+ Hangout you can lead a small group of up to 10 people in a video-based study from the comfort of your office or home. They can ask questions, be engaged and it creates a fun learning environment. You can even email them pdf worksheets that you designed.

In addition to this you can live stream the study to Facebook, YouTube and your website simultaneously if you want to widen your influence.

And you can do all of this for free thank’s to social media.