Welcome to Season 1, Episode 01 of Inspire, a podcast for Christian leaders online and those who aspire to be one. In this episode I offer 10 tips to help you have the greatest impact for your mission, your ministry or your church with Facebook.
Last year it was reported that the average organic reach of a post from a Facebook Page was somewhere between 3-6%. What that means is only about 3-6% of the people who said they want to see your content on Facebook, are actually seeing that content. “Organic reach” refers to “unpaid” reach. In other words, how many people saw your post without you having to pay for them to see it. And in February 2014 Facebook announced that we can expect that number to “approach zero in the foreseeable future.”
Well, fortunately for you, there are ways to circumvent this system and grow your organic reach and engagement just by following these 10 simple but strategic steps.
In this episode I elaborate on these 10 strategic steps that will help you get the most out of Facebook:
- Post frequently (but not too frequently)
- Invite your fans to select to “get notifications”
- Leverage your stats
- Schedule your posts
- Share on your personal profile
- Like and comment on your own posts
- Use images
- Make sure your content is relevant to your audience
- Complete your page
- Leverage a Facebook Group
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